An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention - Université de Lyon Access content directly
Conference Papers Year : 2019

An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention

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hal-02169873 , version 1 (01-07-2019)

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  • HAL Id : hal-02169873 , version 1

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Margot Racat, Mathieu Kacha. An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention. Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. ⟨hal-02169873⟩
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