An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention - Université de Lyon
Conference Papers Year : 2019

An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention

Margot Racat
  • Function : Author
  • PersonId : 954889
Laboratoire de Recherche Magellan
Mathieu Kacha
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

Domains

Business administration

Mathieu Kacha  : Connect in order to contact the contributor

https://hal.univ-lorraine.fr/hal-02169873

Submitted on : Monday, July 1, 2019-3:31:04 PM

Last modification on : Tuesday, September 12, 2023-2:14:15 PM

No file

Dates and versions

hal-02169873 , version 1 (01-07-2019)

Identifiers

  • HAL Id : hal-02169873 , version 1

Cite

Margot Racat, Mathieu Kacha. An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention. Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. ⟨hal-02169873⟩

Export

BibTeX XML-TEI Dublin Core DC Terms EndNote DataCite

Collections

UNIV-LYON3 MAGELLAN UNIV-LORRAINE CEREFIGE-UL UDL CEREFIGE-ET-MKT CEREFIGE-IAE-METZ IAE-METZ
76 View
0 Download

Share

More